Vision
Fohrm was founded on the belief that people shape ideas and ideas shape the future. The vision of Fohrm is to partner with forward-thinking brands and communities to develop beautiful, compelling, and captivating visual content that thrives.
About Me
Hello! My name is Joseph Peterson (he/him) and I’m a creative director and visual designer living and working here—on the traditional homelands of the people of the Ktunaxa ɁamakɁis, Spuqin, and Schitsu’umsh nations. I founded Fohrm with a desire to help build a better world by partnering with ambitious people who want to do the same!
Along with running Fohrm, I’m also a podcaster, friend, partner, photographer, minimalist, neighbor, parent, activist, die–hard Cincinnati Bengals fan, and lover of all things coffee.
Process
Fohrm partnerships are centered on mutual trust and ongoing collaboration. Each client is guided through the creative process with intentional clarity, deliberate strategy, and wholehearted ambition.
Strategy:
Every project starts here. A successful outcome begins with establishing both the scope and essence of your brand, which leads to clarity and intentionality.
→ Consulting
→ Creative Direction
→ Identity
→ Naming
→ Positioning
→ Research
→ Workshops
Design
Fohrm is uniquely positioned to offer a diverse creative catalog helping visionaries tell their story in captivating, consistent, and engaging ways.
→ Brand Guidelines
→ Brand Identity
→ Copywriting
→ Logos
→ Photography
→ Podcasts
→ Video Production
→ Visual Identity
Launch:
Building off our established strategy and digital assets, Fohrm helps create a unified brand experience on all touch points with your target audience.
→ Decks
→ Email Marketing
→ Project Management
→ Social Media Templates
→ Signage
→ Web Design
Fohrm Values
My dream is that Fohrm will play a part in building a better world. One of the ways I aim to do that is by building an intentional culture of liberation and justice into my workflow, pricing, and design praxis.